Yup, I've been on a pokemon bender. Can't deny they've done pretty great marketing this time round.
Go comes out -> literally everyone ever plays that
Get bored of it -> oh hey, Yellow is on the VC, let's play that!
Play through -> enjoy it for nostalgic purposes but secretly long for less infuriating UI, online features and an actual post-game
Oh hey, new games on the horizon!
More of my friends IRL are talking about Pokemon than I remember in a long time.